California has long been a laboratory for energy efficiency, testing ideas, technologies, and strategies that ripple across the state and beyond. Among its more imaginative experiments is Innovative Design for Energy Efficiency Applications—aptly dubbed IDEEA 365—a program designed not just to save kilowatts, but to rethink how efficiency can be discovered, tested, and scaled in real-world conditions. Since 2013, IDEEA 365 has offered a year-round, competitive procurement pathway that allows California’s Investor-Owned Utilities (IOUs) to source novel, market-ready solutions from third-party providers. Unlike traditional program cycles bound by rigid timelines, IDEEA 365 was structured to be nimble—responsive to emerging technologies and evolving market needs.
California has long been a laboratory for energy efficiency, testing ideas, technologies, and strategies that ripple across the state and beyond. Among its more imaginative experiments is Innovative Design for Energy Efficiency Applications—aptly dubbed IDEEA 365—a program designed not just to save kilowatts, but to rethink how efficiency can be discovered, tested, and scaled in real-world conditions. Since 2013, IDEEA 365 has offered a year-round, competitive procurement pathway that allows California’s Investor-Owned Utilities (IOUs) to source novel, market-ready solutions from third-party providers. Unlike traditional program cycles bound by rigid timelines, IDEEA 365 was structured to be nimble—responsive to emerging technologies and evolving market needs.
That’s where the Brewery Energy Efficiency and Revitalization (BEER) Program comes in. Born from California’s Innovative Design for Energy Efficiency Applications (IDEEA 365) platform, BEER makes a compelling case for applying energy efficiency strategies on a craft-specific level. It’s not a generic rebate program with a beer label slapped on—it’s a targeted, thoughtfully engineered solution for a historically underserved market. And it’s delivering real results.
California has long been a laboratory for energy efficiency, testing ideas, technologies, and strategies that ripple across the state and beyond. Among its more imaginative experiments is Innovative Design for Energy Efficiency Applications—aptly dubbed IDEEA 365—a program designed not just to save kilowatts, but to rethink how efficiency can be discovered, tested, and scaled in real-world conditions. Since 2013, IDEEA 365 has offered a year-round, competitive procurement pathway that allows California’s Investor-Owned Utilities (IOUs) to source novel, market-ready solutions from third-party providers. Unlike traditional program cycles bound by rigid timelines, IDEEA 365 was structured to be nimble—responsive to emerging technologies and evolving market needs.
That’s where the Brewery Energy Efficiency and Revitalization (BEER) Program comes in. Born from California’s Innovative Design for Energy Efficiency Applications (IDEEA 365) platform, BEER makes a compelling case for applying energy efficiency strategies on a craft-specific level. It’s not a generic rebate program with a beer label slapped on—it’s a targeted, thoughtfully engineered solution for a historically underserved market. And it’s delivering real results.
California's energy efficiency landscape kicked off 2026 with major regulatory changes. The new California Energy Code mandates significant efficiency improvements for homes and commercial buildings—from heat pump requirements to smart thermostats—with an estimated $4.8 billion in energy savings over 30 years. Meanwhile, the CPUC is moving to phase out natural gas incentives for builders by 2027, accelerating the state's transition to electric alternatives. These shifts represent a pivotal moment for energy efficiency programs across California.
That's essentially what IDEEA 365 is for California's energy efficiency world. Run by the Investor Owned Utilities (IOUs), this year-round competitive solicitation is an open call for third-party implementers to pitch new, cost-effective energy efficiency programs. No waiting for a specific funding cycle. No narrow windows. Just: you've got an idea? Bring it.
Energy efficiency projects often stall due to budget constraints and stakeholder skepticism—not technology failures. Fresno transformed 76 sites into a coordinated EE program by aligning political priorities, using innovative financing, streamlining procurement, and leveraging data. The result? A system where approval became the easiest option





